US Head of Marketing & Product Strategy


Raleigh - North Carolina - US

Company:  Adama US
Job ID:  28049

With our Customers, we Listen. Learn. Deliver. 

Guided by the values of the company, The US Head of Marketing & Product Strategy is responsible for leading and developing strategies for US Ag in the areas of portfolio management, product development, market development, market intelligence and communication. 

This position will play an influential role in driving competitive "Go to Market" strategies by ensuring that customer needs are understood and reflected in all plans/activities. 


The position reports to the Head of US Ag. The location of the position is Raleigh, NC.


Our People Promise:

  • No Nonsense-We are bold and direct
  • High Touch-It's business and it's personal
  • Informal-We are approachable at all levels
  • Take Initiative-We are free to explore
  • Can do-We believe anything is possible


Fundamental Areas of Focus:

  • Leads the portfolio management and development.
  • Guides the US Marketing efforts in improving the “Go To Market” approach.
  • Ensures successful launches of new products (pre-launch activities, pricing, positioning, etc.) on time and delivers as per the work plan.
  • Create compiling value propositions through customized product positioning with strategic accounts
  • Use Market Development Team to glean market insights for product ideation & positioning which we address market needs.
  • Utilize development team to create data to support features & benefits of new launches.
  • Builds a sustainable and profitable portfolio, to maximize ADAMA value in target crops and geographies and achieve aspiration plan for potential strategic market segments.
  • Leads and manages the annual Work Plan and 5 Year Plan in Marketing.  Specifically, to project long term portfolio impact of products at risk and new product introductions, as well as building a sustainable portfolio to increase market share.


Talent and Knack:

  • Ability to work across organizational boundaries and levels, involve critical global functions and work across the company in an integrated team setting.
  • Makes decisions and moves fast, ensuring on time delivery.  Get It Done.
  • Exhibits influential leadership to achieve success when working cross functionally.
  • Demonstrates clear business thinking, and ability to challenge the teams to achieve maximum commercial potential.
  • Identifies, evaluates, and communicates risks and opportunities on a timely basis.
  • Demonstrated ability to identify and evaluate complex business problems and provide well thought out solutions.
  • Proven strategic thinker and problem solver when it comes to competitive strategy, business models and resource allocation.
  • Strong interpersonal, communication and organizational skills.



  • Relevant Academic degree (Agronomy or Business).
  • MBA – Preferred.
  • At least 15 years of industry experience in relevant roles and multiple disciplines.